the blog

From the desk of your chief hype officer. Find inspiration, motivation and tips to create strategy and tap into thought processes that will help you challenge your thinking, creativity, operational plans and more.

Staying. All In.

It’s alchemy - asking for what you need when you need it and going after what you want - consistently, regardless and despite of the hurdles that come your way. If you’re reading this right now, there’s more to come and you know it. Stay the course and stay all in and remember in everything and all things that you do, you always have much more power than you think.

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Kimberley Smith Kimberley Smith

Kimmy The Great, INC is WBE-CERTIFIED.

Kimmy The Great, Inc has been certified by the Women’s Business Enterprise National Council and is nationally recognized as a woman-owned business in the State of New York.

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Social Media Kimberley Smith Social Media Kimberley Smith

Is Your Brand social Enough?

Within the ever changing landscape of social media you may be considering your content strategy and your bandwidth to manage a robust presence on multiple platform, or only one. If you’re considering what social media means to your business and how it may benefit you, read this article to help you think through your strategy.

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Kimberley Smith Kimberley Smith

Promote Yourself to C(hief) E(mpathy) O(fficer)

March 8th is International Women’s Day and this month my latest corporate client kicks off their Chief Empathy Officer Campaign to #BiasCorrect the assumption that empathy is a trait reserved for women. Learn more about the campaign and how you can promote yourself to CEO, Chief Empathy Officer.

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2022 strategy

GAME ON BABY! Welcome to 2022! Starting a new year can be exciting for a business owner with clear goals of what they need to and want to accomplish. Don’t miss an opportunity to spend the first few weeks of 2022 in strategy mode and check out 5 Tips from your Chief Hype Officer to help you carefully consider a fresh start for a year of WINS!

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Kimberley Smith Kimberley Smith

How To Avoid The Pitfalls of Pricing

It’s very possible to get the right product to the right customer at the wrong price and not know it until you lose faith and joy for your business. Having the wrong pricing strategy may force your business to take more than it gives including time, energy and of course - good wholesome coins. Avoid that! Here’s a few tips to help you maneuver through your thoughts around pricing so you can keep going and be profitable.

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Chief Hype Officer, Motivation Kimberley Smith Chief Hype Officer, Motivation Kimberley Smith

Accepting The Challenge

Acceptance the challenges is a recurring theme for a business owner, visionary or entrepreneur and it doesn’t happen just once, it can’t. Finding the fearlessness and the bold determination to say yes to your ideas is a constant, a process that happens over and over again. After you’ve begun running your business you’ll need to keep things moving through your own confidence, and the support and reassurance of people like therapists, accountants and your very own hostage negotiation team…

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E-commerce Strategy, E-commerce, Branding Kimberley Smith E-commerce Strategy, E-commerce, Branding Kimberley Smith

10 Steps: Building Your (E-Com) Brand

Many steps exist between the two most important synergies of building a brand; the inspiration and the work. After you’ve been inspired to build an online store, there are a number of things you’ll need to keep top of mind. These 10 Steps will help you create the best foundation for building and operating a successful e-commerce brand.

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