from the desk of your chief hype officer
Our consultancy is built on future-thinking vision, creative solutioning, and inspirational strategy. Our blog is too. Find resources, education, and motivation here to push your thought processes and businesses forward.
Does Your Business Model Need Product Management?
Think Product Management is just Silicon Valley jargon for tech giants? Think again.
In a city as competitive as New York, your "product" isn't just what you sell—it’s your pricing, your packaging, your loyalty program, and every touchpoint in between. Most small business owners see a dip in sales and immediately reach for a marketing "fix." But here is the hard truth: Marketing amplifies; Product sustains. If you aren't actively evolving your offering, you don't have a marketing problem, you have a product evolution problem.
The Perfect Content Strategy
The Perfect Content Strategy starts with key conversations around the tools and assets your brand has access to as well as your budget. However, to be very clear, your content strategy doesn’t have to cost you a dime. In this digital age, visibility isn’t always necessarily free but knowing your audience and creating content they’re interested in seeing can be. Most importantly, when you’re passionate about your business your content strategy should be fun and seamless!
Staying. All In. (ASKING FOR HELP)
It’s alchemy - asking for what you need when you need it and going after what you want - consistently, regardless and despite of the hurdles that come your way. If you’re reading this right now, there’s more to come and you know it. Stay the course and stay all in and remember in everything and all things that you do, you always have much more power than you think.
Kimmy The Great, INC is WBE-CERTIFIED.
Kimmy The Great, Inc has been certified by the Women’s Business Enterprise National Council and is nationally recognized as a woman-owned business in the State of New York.
Elevate Your Mission
Where you shine as a brand is an effortless component of the mission of your business but what is it that you aren’t thinking off that could require collaborating outside of your organization, challenging your existing status quo and reenvisioning the future of your business? Stop by, greatness loading…
Is Your Brand Social Enough?
Within the ever changing landscape of social media you may be considering your content strategy and your bandwidth to manage a robust presence on multiple platform, or only one. If you’re considering what social media means to your business and how it may benefit you, read this article to help you think through your strategy.
Promote Yourself to C(hief) E(mpathy) O(fficer)
March 8th is International Women’s Day and this month my latest corporate client kicks off their Chief Empathy Officer Campaign to #BiasCorrect the assumption that empathy is a trait reserved for women. Learn more about the campaign and how you can promote yourself to CEO, Chief Empathy Officer.
The New Year Strategy
It’s game on! Welcome to Q1. Starting a new year can be exciting for a business owner with clear goals of what they need to and want to accomplish. Don’t miss an opportunity to spend the first few weeks of the year in strategy mode and check out 5 Tips from your Chief Hype Officer to help you carefully consider a fresh start for a year of WINS! (Originally published 1/2022)
How To Avoid The Pitfalls of Pricing
It’s very possible to get the right product to the right customer at the wrong price and not know it until you lose faith and joy for your business. Having the wrong pricing strategy may force your business to take more than it gives including time, energy and of course - good wholesome coins. Avoid that! Here’s a few tips to help you maneuver through your thoughts around pricing so you can keep going and be profitable.
Accepting The Challenge
Acceptance the challenges is a recurring theme for a business owner, visionary or entrepreneur and it doesn’t happen just once, it can’t. Finding the fearlessness and the bold determination to say yes to your ideas is a constant, a process that happens over and over again. After you’ve begun running your business you’ll need to keep things moving through your own confidence, and the support and reassurance of people like therapists, accountants and your very own hostage negotiation team…
What’s Your Social “Plan B”
What’s your social media Plan B? Instagram experienced an outage that affected the plans of many brands including entrepreneurs, small business and big corporations and forced many decision makers, experts and revolutionaries to think about how they’re marketing their brands across channels, on and offline. - just in case.
The Power Of “Now”
Acting now is much more important than you think. Not just for the momentum received from moving in general but the power and repetition you create from doing exactly what you want when the ideas and thoughts come to you. Be generous with your actions and recognize the power of NOW.
10 Steps: Building Your (E-Com) Brand
Many steps exist between the two most important synergies of building a brand; the inspiration and the work. After you’ve been inspired to build an online store, there are a number of things you’ll need to keep top of mind. These 10 Steps will help you create the best foundation for building and operating a successful e-commerce brand.
Let’s Be Friends!
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