STRATEGIC PRODUCT LEADERSHIP FOR FOUNDERS and brands with great FUTURES.

Kimberley “Kimmy” partners with founders to transform ideas into market-ready products rooted in clarity, purpose, and strong customer value.
Through integrated product management and product marketing, you gain a committed collaborator who helps design your vision and martech stack, amplify your message, and drive your business forward — with strategy, empathy, and intention.

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ABOUT Kimmy The Great Inc.

Kimberley A. Smith is a New York-based product strategist, digital marketing executive, and licensed real estate professional with over 15 years of experience helping founders bring ideas to market and scale their businesses with intention.

Established in 2020, Kimmy The Great Inc. provides consulting at the intersection of product management, product marketing, and digital commerce operations. The firm partners with founders across retail, service-based businesses, cannabis, and real estate-driven brands to design and launch products, build digital ecosystems, and develop marketing strategies that generate sustainable growth.

Kimmy The Great Inc. works as a strategic partner to founders, helping them bridge the gap between vision and execution. Through structured product frameworks, digital infrastructure planning, sales enablement and data-informed marketing strategy, clients gain clarity on how to launch, operate, and expand their businesses with confidence.

From concept to commercialization, Kimberley supports founders in building businesses that remain competitive, visible, and aligned with the legacy they are called to create and the lead.

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What we do

We help founders and brands bring meaningful products to market through a blend of product strategy, product marketing, creative direction and seo strategy and management.

Our signature offerings include:

Supporting founders through the full product lifecycle—from concept and market validation to launch and long-term optimization.
Using industry-recognized product management frameworks, we help founders identify opportunities, define product requirements, and develop strategic roadmaps that align with business goals and market demand.
Services include:
- Product opportunity discovery
- Competitive analysis and market research
- Product requirement documentation (PRDs)
- Product roadmap planning
- New brand and product launch strategy
This strategic foundation allows founders to build products that deliver meaningful value to customers while strengthening their competitive position in the market.
Helping founders build brand authority, attract customers, and generate revenue through strategic marketing execution.
We analyze your business goals alongside sales data, digital performance metrics, and customer insights to develop integrated marketing strategies that increase visibility and strengthen customer loyalty.
Services include:
- Marketing strategy and campaign planning
- Consumer communication strategy
- Content and promotional calendars
- Sales enablement and marketing collateral
- Multi-channel marketing strategy (digital, email, paid media, search, OOH)
Our goal is to ensure your brand remains visible, competitive, and positioned for long-term growth.
Building and managing digital storefronts that convert customers and support healthy business margins.
With over 15 years of experience in ecommerce and digital operations for major retail and CPG brands, we help founders design and operate digital commerce systems that support both customer experience and operational efficiency.
Services include:
- Ecommerce platform strategy
- Product catalog, and promotional pricing strategy
- Website planning and UX optimization
- Digital sales funnel optimization
- Loyalty and retention program development and management
Whether launching a new storefront or improving an existing ecommerce operation, we help founders build digital systems that support scalable growth.
Helping retail and service-based businesses dominate local search visibility and attract customers within their geographic market.
We manage the setup and ongoing optimization of Google Business Profiles and local SEO strategies that drive website visits, phone calls, and in-store traffic.
Services include:
- Google Business Profile setup and optimization
- Local keyword strategy
- On-site and off-site SEO improvements
- Content strategy and blog development
- Landing page optimization for local search
As a Licensed Real Estate Salesperson in New York, Kimberley Smith also helps founders identify and secure commercial real estate properties aligned with their business model in their desired location.
This service is particularly valuable for retail operators looking for physical storefront to expand their presence as well as adult-use cannabis dispensary licensee holders navigating complex regulatory and zoning requirements within New York State.

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Industries We Empower

We are proud to create tailored strategies for brands across various industries including:

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Areas of Expertise

Product Strategy & Vision Development | ECOMMERCE OPERATIONS & DIGITAL MARKETING | Product Marketing & Market Positionining | Customer Insight & Behavioral Understanding | Local SEO & KEYWORD RESEARCH | Brand Storytelling & Messaging Architecture | Strategic Planning & Roadmapping

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REVIEWS + TESTIMONIALS

HAVING AN OUTSIDE EXPERT BRING FRESH EYES TO OUR PROGRAMS, EVALUATE THEM THROUGH THE LENS OF OUR TARGET AUDIENCE, AND DELIVER INNOVATIVE, CAPACITY-CONSCIOUS SOLUTIONS PROVED INCREDIBLY VALUABLE. IT WAS AN INVESTMENT WE’RE CONFIDENT WILL DELIVER IMPACT WELL BEYOND THE DURATION OF THE CONTRACT.

VP, Global Education, Conferences and Events, Healthcare Businesswomen’s Association
"Kim was great! She delivered exactly what I needed."

Nicole M, Founder, One Mason Lane for Martine Kalaw Enterprises
"Kimberley was able to translate information into processes that made her a trusted leader with our agencies, vendors, licensees and executive team. She managed the launch of DTC sites in a newly created role as well as performance and retention marketing campaigns that were as thoughtful, organized, effective, and flexible as she was."

Aleesha W. as VP Marketing, Iconix Brand Group (via LinkedIn)
Kimmy The Great was very professional and understanding of the need and request. I would and will recommend her and her services.

Tamara W., Marketing at Be The Match/NMDP
"Kimberley wore several different hats for the E-Commerce team at Iconix Brand Group and proved to be able to handle very early startup tasks and challenging situations with patience and a smile on her face. Her background in interactive marketing and Google Analytics added a level of expertise to her role as Sr. E-Commerce Manager at Iconix. She is a great asset to any team, and I highly recommand her."

Vince K, as VP Marketing, Iconix Brand Group (via LinkedIn)