STRATEGIC PRODUCT LEADERSHIP FOR FOUNDERS and brands with great FUTURES.
Kimberley “Kimmy” partners with founders to transform ideas into market-ready products rooted in clarity, purpose, and strong customer value.
Through integrated product management and product marketing, you gain a committed collaborator who helps align your vision, elevate your message, and drive your mission forward — with strategy, empathy, and intention.
ABOUT
Kimmy The Great Inc.
Founded in January 2020 by Kimberley “Kimmy” Smith, a NYC-based marketing executive with 15+ years of experience, Kimmy The Great Inc. operates as a strategic extension of your team.
We help founders and brands move their vision through the product management lifecycle — from concept to market — while positioning their offerings with clarity, purpose, and customer alignment.
Our specialty lies in developing tailored, brand-authentic product strategies and product marketing frameworks that reflect each client’s vision, value proposition, and mission. But our purpose goes deeper: we help brands envision, plan for, and build toward the future they’re called to lead.
Combining tactical empathy with data-driven insight, Kimmy The Great Inc. supports individuals and teams at every stage of product development and brand evolution. We partner with you to refine your strategy, articulate your story, and strengthen engagement through thoughtful messaging, meaningful communication, and intentional market planning.
Industries We Empower
We are proud to create tailored strategies for brands across various industries including:
Real Estate | Hospitality + Travel | Fashion and Apparel | Consumer Packaged Goods | Not-For-Profit | Technology
Areas of Expertise
Product Strategy & Vision Development | Product Marketing & Market Positionining | Customer Insight & Behavioral Undestanding | Brand Storytelling & Messaging Architecture | Strategic Planning & Roadmapping
What we do
We help founders and brands bring meaningful products to market through a blend of product strategy, product marketing, and thoughtful creative direction.
Our signature offerings include:
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For founders who need clarity, language, and alignment before building (and in some instances, while building).The Plot™ is a strategic foundation for brands seeking vision, story, and direction.
Here, we clarify the founder’s intent, define the emotional and functional value of the offering, and articulate the narrative that will anchor the product, team, and market positioning.
Outcome: A cohesive, emotionally resonant narrative that anchors your product strategy and guides all future decisions — internally and externally.
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For founders ready to define, refine, or structure their product for the market.
The Blueprint™ transforms your vision into a structured, customer-aligned, market-ready offering.
This is where we shape the product: defining value, mapping the customer journey, establishing differentiation, and building a clear go-to-market direction and roadmaps
Outcome: A strategic, insight-driven product plan that delivers clarity, direction, and confidence — ready to hand to your team or collaborators for execution.
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For founders preparing to introduce an offering to the world.
The Launch™ prepares you and your team for a confident, aligned market introduction.
We shape the launch story, define your activation pathways, support strategic partnerships, and create the messaging needed to go to market with impact — with or without providing full execution.
Outcome: A cohesive launch strategy that empowers your team, strengthens your message, connects with the right audience at the right time, and sets the stage for long-term success.
BRANDS
Founders, small businesses, not-for-profits, and established brands supported — past and present.
REVIEWS + TESTIMONIALS
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HAVING AN OUTSIDE EXPERT BRING FRESH EYES TO OUR PROGRAMS, EVALUATE THEM THROUGH THE LENS OF OUR TARGET AUDIENCE, AND DELIVER INNOVATIVE, CAPACITY-CONSCIOUS SOLUTIONS PROVED INCREDIBLY VALUABLE. IT WAS AN INVESTMENT WE’RE CONFIDENT WILL DELIVER IMPACT WELL BEYOND THE DURATION OF THE CONTRACT.
VP, Global Education, Conferences and Events, Healthcare Businesswomen’s Association
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"Kim was great! She delivered exactly what I needed."
Nicole M, Founder, One Mason Lane for Martine Kalaw Enterprises
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"Kimberley was able to translate information into processes that made her a trusted leader with our agencies, vendors, licensees and executive team. She managed the launch of DTC sites in a newly created role as well as performance and retention marketing campaigns that were as thoughtful, organized, effective, and flexible as she was."
Aleesha W. as VP Marketing, Iconix Brand Group (via LinkedIn)
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Kimmy The Great was very professional and understanding of the need and request. I would and will recommend her and her services.
Tamara W., Marketing at Be The Match/NMDP
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"Kimberley wore several different hats for the E-Commerce team at Iconix Brand Group and proved to be able to handle very early startup tasks and challenging situations with patience and a smile on her face. Her background in interactive marketing and Google Analytics added a level of expertise to her role as Sr. E-Commerce Manager at Iconix. She is a great asset to any team, and I highly recommand her."
Vince K, as VP Marketing, Iconix Brand Group (via LinkedIn)
Ready to get to WORK?
Request support today.