Kimberley A. Smith
THE OPERATOR BEHIND THE OPERATOR
I help New York dispensary founders build the business behind the dispensary.
From pre-opening through growth, I take ownership of the technology, digital, product and revenue operations that must work together to get you open, ready to sell and positioned to grow.
LAUNCH INFRASTRUCTURE · SYSTEMS IMPLEMENTATION · E-COMMERCE · PRODUCT STRATEGY · REVENUE OPERATIONS
The problem
Launching a business is hard enough without the digital & operational misalignment.
Most founders spend more time agonizing over finding and building out the right location than effective go-to-market strategy, and tech platforms (all claiming to be the best) aligned with their roadmap for growth than managing their brand identity, product strategy and data-driven digital operations.
Then, instead of understanding and engaging the customers they set out to serve, they're navigating processes and fighting systems they barely understand and won’t have time to oversee.
The result: wasted time, generic set ups, wrong POS, no online presence, limited visibility and data no one's actually using to drive business decisions. Everything delayed, half-built, and there is no roadmap to growth.
That's where I come in.
I help founders launch with intention and manage the digital foundation, go-to-market strategy and ecommerce operations that gets them open, discoverable, and operating like a real business — from day one.
CHOOSE YOUR PATH
PRE-OPERATIONAL // PREPARING TO OPEN
Build the business while you’re building the dispensary. I help founders launch with intention and manage the digital foundation, go-to-market strategy and ecommerce operations that get them open, discoverable, and operating like a real business — from day one.
open & operating
Turn what you’re learning into what to do next.
An extension of your tea, get support with product performance, ecommerce, merchandising, loyalty, retention, customer communications, inventory/reorder strategy, and revenue operations.
Keep in touch
working in the industry?
Let's stay connected. I work across the New York cannabis ecosystem with founders, operators, brands, technology platforms and industry partners. Whether you know a founder who could use support, see an opportunity for us to work together, or simply think we should know each other, I'd love to stay connected.
KNOW SOMEONE I SHOULD MEET?
Connect Us → Opens a pre-written introduction email. Just add their name and hit send.
SEE AN OPPORTUNITY TO WORK TOGETHER?
Let's Connect → Partnerships · Platforms · Brands · Industry Opportunities
free resources
start here
Tools and resources to help you determine where you are — and what to do next.
7 phases, 50+ action items — from business identity, OCM compliance to post-launch growth. Built for New York cannabis founders.
A one-page breakdown of every phase critical for launch and ongoing operation; what’s included, timelines and investment ranges - shareable with your team.
NY ramps up pot production to snuff out potential massive weed shortage (NY Post, 3/6/2026) - 100 new licenses may be issued in 2026 to growers.
If you’re launching or running a small business in NY, asking yourself “Do I need product management?” might be the most important question you’ve never asked yourself. Read to discover why.
LET’s TALK
REady to get to work?
Book a free 30-minute strategy call. We'll talk about where you are, where you want to go, and exactly how I can help you get there.