Kimberley A. Smith

FOUNDER & LEAD CONSULTANT

You just met me. Here's how I help founders launch, get found, and grow.

Product Strategy · Digital Launch Infrastructure · E-commerce Operations · Commercial Real Estate

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The problem

Launching a business is hard enough without the tech chaos.

Most founders spend more time agonizing over tech platforms — all claiming to be the best — than managing their build-out, staffing, and inventory. Then, instead of serving customers, they're fighting systems they barely understand and won’t have time to oversee.

The result: wrong POS, generic setups, no online presence, zero visibility in search, and data no one's actually using. Everything half-built, nobody holding it together.

That's where I come in.

I help founders build and manage the digital foundation that gets them open, discoverable, and operating like a real business — from day one.

what i do

4 phases. one path to launch.

Whether you need the full build or just one missing piece — every phase is designed to meet you where you are in any industry you operate in.

Tech stack, brand foundation & OCM-ready operations
$4,500–$9,250
Build the operational foundation before doors open. I guide POS selection, ecommerce platform decisions, loyalty systems, and compliance-ready marketing — plus brand identity if you need it.
WHAT’S INCLUDED
- Tech stack discovery + POS selection
- Ecommerce platform decisions
- Marketing compliance review
- Business case + brand concept document
- Logo + brand guidelines (add-on)
⏱ 4–8 WEEKS
Get discovered on Google, Yelp, Social & industry-relevant platforms (ie: Weedmaps)
$1,750
The fastest way to get found. I set up and optimize every platform your customers will use to discover you — and make sure your presence is consistent, compelling, and complete.
- Google Business Profile setup + optimization
- Yelp + Weedmaps profile setup
- Social platform setup + launch creative
- Google Review QR signage (lucite or plaque)
- Hours, location, menu, and service info across all platforms
⏱ 1–2 WEEKS
Set up your digital storefront and start taking orders
$2,550–$3,500
Once you're discoverable, it's time to sell. I oversee ecommerce setup, POS implementation, pricing strategy, loyalty programs, and analytics — so you open ready to convert.
- Ecommerce storefront design oversight
- POS system + hardware procurement
- Product categories + menu configuration and design oversight
- Loyalty program + email/SMS setup and launch strategy
- Coordinate and oversee implementation with tech partners
⏱ 4–8 WEEKS
Ongoing operations, SEO, Loyalty & Marketing — monthly retainer
From $2,550/mo
After launch, your business needs a strategic partner — not just a vendor. I manage your ecommerce, marketing, loyalty campaigns, and local SEO so you can focus on running the business.
- Ecommerce updates + product promotions
- Loyalty + email/SMS campaign management
- Analytics monitoring + reporting
- Social + marketing coordination (may require additional fees for video/photography)
- Local SEO + Google Business Profile management (+$950/mo)
⏱ ONGOING MONTHLY RETAINER

who this is for

sound like you?

🌿 Cannabis dispensary founders in New York navigating OCM licensing and pre-launch setup
🚀 Small business owners and entrepreneurs preparing to launch a brick-and-mortar or digital storefront
📍 Founders who are open — but invisible. No Google presence, no ecommerce, no discovery strategy
🔧 Business owners drowning in tech decisions who need one expert to coordinate it all
📈 Established small businesses ready to grow revenue through digital operations and local SEO

free resources

start here

Tools and resources to help you determine where you are — and what to do next.

7 phases, 50+ action items — from business identity, OCM compliance to post-launch growth. Built for New York cannabis founders.

NY Dispensary Launch Checklist

A one-page breakdown of every phase critical for launch and ongoing operation; what’s included, timelines and investment ranges - shareable with your team.