Kimberley A. Smith
FOUNDER & LEAD CONSULTANT
I help founders vet, select, and manage their digital martech stack, design their brand identity, operate their digital platforms, and oversee data-driven product strategy for growth and engagement.
Product Strategy · Digital Launch Infrastructure · E-commerce Operations · Commercial Real Estate
The problem
Launching a business is hard enough without the digital & operational misalignment.
Most founders spend more time agonizing over finding and building out the right location than effective go-to-market strategy, and tech platforms (all claiming to be the best) aligned with their roadmap for growth than managing their brand identity, product strategy and data-driven digital operations.
Then, instead of understanding and engaging the customers they set out to serve, they're navigating processes and fighting systems they barely understand and won’t have time to oversee.
The result: wasted time, generic set ups, wrong POS, no online presence, limited visibility and data no one's actually using to drive business decisions. Everything delayed, half-built, and there is no roadmap to growth.
That's where I come in.
I help founders launch with intention and manage the digital foundation, go-to-market strategy and ecommerce operations that gets them open, discoverable, and operating like a real business — from day one.
what i do
4 DISTINCT phases. one path to launch & growth.
Whether you’re pre-operational, operational or scaling, need everything or just one missing piece — every phase is designed to meet you where you are in any industry you operate in.
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Tech stack, brand foundation & OCM-ready operations
⏱ 4–8 WEEKS
Build the operational foundation before doors open. I guide POS selection, ecommerce platform decisions, loyalty systems, and compliance-ready marketing — plus brand identity if you need it.
WHAT’S INCLUDED
Tech stack discovery + POS selection
Ecommerce platform decisions
Marketing compliance review
Business case + brand concept document
Logo + brand guidelines (add-on)
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Get discovered on Google, Yelp, Social & industry-relevant platforms (ie: Weedmaps)
⏱ 1–2 WEEKS
The fastest way to get found. I set up and optimize every platform your customers will use to discover you — and make sure your presence is consistent, compelling, and complete.
Google Business Profile setup + optimization
Yelp + Weedmaps profile setup
Social platform setup + launch creative
Google Review QR signage (lucite or plaque)
Hours, location, menu, and service info across all platforms
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Set up your digital storefront and start taking orders
⏱ 4–8 WEEKS
Once you're discoverable, it's time to sell. I oversee ecommerce setup, POS implementation, pricing strategy, loyalty programs, and analytics — so you open ready to convert.
Ecommerce storefront design oversight
POS system + hardware procurement
Product categories + menu configuration and design oversight
Loyalty program + email/SMS setup and launch strategy
Coordinate and oversee implementation with tech partners
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Ongoing operations, SEO, Loyalty & Marketing — monthly retainer
⏱ ONGOING MONTHLY RETAINER
After launch, your business needs a strategic partner — not just a vendor. I manage your ecommerce, marketing, loyalty campaigns, and local SEO so you can focus on running the business.
Ecommerce updates + product promotions
Loyalty + email/SMS campaign management
Analytics monitoring + reporting
Social + marketing coordination (may require additional fees for video/photography)
Local SEO + Google Business Profile management
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Whether you're launching a new business, expanding, or looking to acquire an existing business, I help you identify, evaluate, and secure the right commercial space for your budget, and goals.
who this is for
sound like you?
🌿 Cannabis dispensary founders in New York navigating OCM licensing and pre-launch setup
🚀 Small business owners and entrepreneurs preparing to launch a brick-and-mortar or digital storefront
📍 Founders who are open — but invisible. No Google presence, no ecommerce, no discovery strategy
🔧 Business owners drowning in tech decisions who need one expert to coordinate it all
📈 Established small businesses leaving money on the table, no loyalty program, no SEO, no digital ops strategy
free resources
start here
Tools and resources to help you determine where you are — and what to do next.
7 phases, 50+ action items — from business identity, OCM compliance to post-launch growth. Built for New York cannabis founders.
A one-page breakdown of every phase critical for launch and ongoing operation; what’s included, timelines and investment ranges - shareable with your team.
NY ramps up pot production to snuff out potential massive weed shortage (NY Post, 3/6/2026) - 100 new licenses may be issued in 2026 to growers.
If you’re launching or running a small business in NY, asking yourself “Do I need product management?” might be the most important question you’ve never asked yourself. Read to discover why.
LET’s TALK
REady to get to work?
Book a free 30-minute strategy call. We'll talk about where you are, where you want to go, and exactly how I can help you get there.